Located at Dana Landing on Mission Bay in San Diego, California.

We are a professional full-service charter fishing operation that specializes in fly-fishing and light tackle for inshore, near shore and offshore species in Southern California and Northern Mexico. 

We cater to anglers of all skill levels and ages, whether it’s your first time or you’re looking for a competitive tournament crew. We offer our experience to help make your trip as enjoyable as possible. After all – it’s your day on the water.

If you’ve never fished the waters off Southern California, then prepare yourself for a one-of-a-kind angling adventure. Depending on the season you can catch brutish calico bass and monster white seabass as close as the kelp beds off La Jolla or pursue tuna and marlin just offshore. If you’ve fished here before, let us show you a different way to fish it. Where ever we fish, we’ll get you there fast and comfortably – there’s no reason to overnight out of San Diego anymore! We can get you into Mexican waters for a quick half-day or run out to San Clemente for a full day. No other charter service in San Diego can offer that. Come fish with Paradigm Shift, it’ll definitely change your whole way of thinking!